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Diversifying on your journey
   
     
It is clearly riskier for you to be invested in only a single security than in a collection of securities. The advice "to not put all your eggs in one basket" is a phrase widely recognised. Diversification reduces risk by combining different asset classes or securities within a portfolio. It is further achieved by investing in different industry sectors and geographical regions.

  It has been clearly demonstrated that over time, the total returns on a portfolio are not necessarily reduced by allocating a portion of the investments to fixed income and in fact can offer a considerable decrease in volatility.

We believe that a well-diversified portfolio should include a mix of cash, fixed income, dividend yielding and growth investments. It then follows on that within each category, money should be spread between different issuers.

 
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